Why and how according to the Buddha should unenlightened beings try to Essay

Why and how according to the Buddha should unenlightened beings try to combat greed, hatred and delusion - Essay Example The fourth noble truth is the result of learning and practicing, which is the stage in which one becomes enlightened. The greed, hatred and delusion fall under the second noble truth. They are aspects of the causation of suffering. This paper purposes to discuss how and why the unenlightened should strive to deal with these three poisons of humanity, as perceived in Buddhism. Greed, hatred and delusion in Buddhism have commonly been referred to as the three poisons or the three fires. Other scholars of Buddhism have referred to them as the three unwholesome roots. Webster (2005 p 98) likens the three of them with evil desire. The reason for their being referred to as such is because of their nature to cause human beings to have a desire to happiness through the wrong motive. A close look at these metaphorical references to these three aspects reveals that they can be very dangerous if not dealt with from a deterministic perspective. They can induce afflictive emotions and thoughts. Buddhism teaches that the three are a byproduct of ignorance. By referring to them as a byproduct of ignorance, the teachings of Buddha point to the fact that there is a means of combating them. This way will be by applying the teachings of Buddha and practicing them so that the person who harbored them can become intelligent, or realize the fourth noble truth. Going by the fa ct that these three aspects are a result of ignorance, it is reasonable that the person experiencing them follows the recommendations of Buddha’s teachings so that they can become knowledgeable. This is to mean that the essence of combating greed, hatred and delusion is to become intelligent. This will be advantageous to the persuerer because they will become intelligent, and will have cured the disease of suffering. The Buddhist hypothesis behind greed, hatred and

Tradeblocks Case Essay Example for Free

Tradeblocks Case Essay Small business owners today are facing more hardship than ever before.   Internet commerce and regional trade blocs are the two main culprits.   Regional trade blocs combine company interests and are many time created by a nation, along with their neighboring nations, in order to compete more effectively in the global market.   Another reason for the formation of these blocs can also be so be to enable the involved nations in their efforts to impose more substantial sanctions against nations with whom they are at war or with which thy have political issues. There are many reasons for this trend and unless this trend is reversed, small businesses will continue to suffer and run the risk of no longer being viable. Robert Scott states in his speech, The U.S. Trade Deficit, Are We Trading Away Our Future?, that while U.S. workers have been hurt by globalization, multinational companies based in North America have prospered. Reversing this trend will require government help and support. He also states that these â€Å"informal coalitions† have successful undermined a great many trade initiatives during the last few years. The big question is, what steps can be taken to reverse this kind of trend and help small businesses to regain a more equitable footing the new global market?   Linda Schmid writes in her article, Identifying Business Interests in WTO Services Talks, that companies rising up in developing countries â€Å"can shape their trade future† by â€Å"knowing the market, spotting the barriers and voicing interests in the right channels.† Even though the landscape of small business positioning in the global market is bleak, the future can bring about profound change. Governments can easily assist their resident small business by joining with peer nations to help them to form coalitions of their own in order to have a louder voice with relevant venues such as the World Trade Organization. By doing this, small businesses can more effectively stand up to the new bullies on the block. BIBLIOGRAPHY Scmid, Linda   Identifying Business Interests in WTO Services Talks, International Trade Forum, issue 2/2005 Scott, Robert  Ã‚   The U.S. Trade Deficit, Are We Trading Away Our Future?   THIS TESTIMONY WAS GIVEN BEFORE THE COMMITTEE ON INTERNATIONAL RELATIONS SUBCOMMITTEE ON INTERNATIONAL ECONOMIC POLICY AND TRADE ON JULY 22,1999.

Arnolfini’s Marriage Essay -- Art

Arnolfini’s Marriage Jan van Eyck was â€Å"one of the greatest and most influential Flemish painters of altarpieces and portraits of the 1400's† (Hayes). van Eyck's paintings often include objects with hidden symbolic meaning. There are several different interpretations of the symbolic meaning concerning his portrait of Giovanni Arnolfini and his second bride often referred to as â€Å"The Arnolfini Marriage†. Marriage is a sacred union between man and woman. A wedding is one of the most important events in a woman’s life. Often a wedding occurs in the present of the wedding party, family members and friends. During the 1400’s a wedding ceremony was performed in the privacy of the home. van Eyck was hired to paint a portrait of this marriage union. â€Å"Some art historians, like Panofsky, claim that van Eyck was a witness to the Arnolfini wedding and the painting serves as documentation of their vows† (Kren). Jeanne de Chenany looks pregnant in her green wedding dress, this wedding was kept private because it was a secret or maybe this type of dress was very stylish during the 1400’s. The bride was definitely not a virgin, because white symbolizes pureness not green. Arnolfini is holding Jeanne de Chenany hand as an expression of his love for her. This wedding was held during the daytime because you can clearly see the light through the window in the painting. The single burning candle in the chandelier was not needed to light up the room. This candle symbolizes the union candle or...

Marketing Galaxy Essay

The company that I have chosen for the basis for my report is Mars Incorporated. They have been placed the 5th largest privately held company in the United States and had a $30 billion annual sales in 2010. The majority of people think of chocolate when they hear of Mars; however their confectionary products are not the only thing they focus on. They cater for six business segments:- †¢ Petcare †¢ Wrigley †¢ Food †¢ Drink †¢ Symbioscience †¢ Chocolate They are a privately owned company with more than 65,000 Associates who are committed to delivering the best quality in the segments above. Out of the six segments I will be focusing on one ‘Chocolate’. Mars have 4 billion dollar global brands which includes ‘M&Ms’; ‘Snickers’ and also ‘Milky Way’. Chocolate confectionery is very much a part of everyday life in the United Kingdom. The UK is the largest chocolate consumer in the world with an annual average per capita consumption of 11.5 kg followed by Liechtenstein with 10.9 kg. The reason why I have chosen this company is because they have a strong background when it comes to chocolate and three of their products ‘Galaxy, Mars Bar and also Bounty’ have been listed in the Top Ten Chocolate bar of all time. One of the products that Mars Incorporated that interest me is ‘Galaxy’ which is extremely popular in the United Kingdom; Middle East and in Africa. Galaxy is also known as Dove in many parts of the world such as United States; Germany; Malaysia and Greece. Nevertheless, the chocolate used in Dove products is a different taste from the chocolate used in Galaxy. Galaxy has 11 different products such as Galaxy Ripple; Galaxy Cookie Crumble; Galaxy Counters. As we know Galaxy has many different spin offs, which gave me an idea for a new product. â€Å"Galaxy Smooth White†. Galaxy believes that the indulgence about chocolate is about the whole experience. It has a luxury yet sensual feel towards it. The majority of white chocolate products is mainly aim at the children market, providing products such Milky Way and Kinder Bueno. There are a few white chocolate products for adults however are on the upper scale such as Divine; Fair-trade and Green & Blacks. When looking into the needs and wants of a ‘Galaxy’ chocolate, customers still want that luxury feel when they take that first bite. (Galaxy calls it ‘Love at first bite’). Customers want a warm feeling inside and for that moment, they don’t want to worry about how many calories they are going to add. Galaxy Smooth white delivers exactly this and more. It provides adults with a white chocolate that is not deemed to be immature or just any chocolate that you would have daily in your lunch box. This chocolate is for lovers of white chocolate or chocolate in general; who enjoy indulging themselves with an experience that allows them to be in their own world where everything is perfect for that moment. 70% of the whole UK confectionery market is accounted for by chocolate, with annual sales of  £3.75bn. White chocolate only accounts for just 1 to 2% of UK chocolate consumption (milk chocolate accounts for 92%). Tony Bilsborough, Head of UK Media Relations (Cadbury) believes that there is a massive growth potential with white chocolate. â€Å"We’ve seen the figures and our competitors have, too,† he says. â€Å"I think you could say that white is the new brown.† According to market research it has shown that white chocolate is famous among the female segment of the United Kingdom population. Women in return have rewarded Galaxy with sales figures that have totalled companies such as Ferrero, Green and Black’s, and Lindt combined. (According to UNS Worldpanel data.) Galaxy’s target market is women between the ages of 25 and 45 however for Galaxy smooth White, I would want to lower the age to 21, as I believe in this generation, women from the age of 21 are deemed to be more mature than they were 10 years ago as they are more independent and becoming more career focused. When looking at segmentation criteria for Galaxy Smooth white, I looked at ‘Demographic’. This segmentation involves dividing the market into different groups based on variables that relate to age, gender, family size, income, occupation, education, lifecycle and generation. This is known to be one of the most popular bases for segmenting consumers groups, mainly as consumers wants are closely linked to such variables as income and age; and there is more data available to assist with Demographic segmentation process. Below are the main demographic segmentation variables for ‘Galaxy Smooth White’: Age/gender As explained above Galaxy Smooth White will be aimed at 21-45 year old women. As facts show that women in the United Kingdom find white chocolate very popular. There are many white chocolate available for children so breaking into that market will be a massive risk, whereas white chocolate aimed at women is a quite small market waiting to be broken. Galaxy is also known to be a chocolate that is soft; sensual and even romantic. So aiming this product towards men will be a big fail. Income When looking at this product, its shows it’s a luxury good. However compared to products such as Green & Black and Divine it is not at that end of the scale. Galaxy Smooth White appeals to consumers of all types of income which makes it different from competitors such as Divine who are aimed at those with a medium to high income. Lifestyle When looking at Galaxy Smooth White the type of women it is aimed at, is those with a hectic lifestyle; so whether it be someone who works all through the week; a mother of four or even a student who constantly in their books. The aim of the chocolate is that when a women needs a moment for herself, Galaxy Smooth White allows her to calm down; allows her to focus on herself; her needs and for that moment nothing else matters. The reason why I chose women between the age of 21 and 45 for the target market is that apart from children they are the main consumers for white chocolate. There is also room for a luxury, sensuous affordable chocolate in the confectionery market. I still want to keep Galaxy’s consumers as a target market as the company has been influencing it consumers to fall in love with Galaxy’s silky taste while also endorsing itself as a symbol of indulgence, femininity, and sensuousness. It is important that Galaxy’s traditional image is reserved as there are many benefits for Galaxy Smooth White to be associated with Galaxy. One brand that may be seemed as competition is Cadbury’s Dream, which is portrayed by them as a ‘white chocolate made with real smooth, melt in your mouth chocolate’. I know that Galaxy Smooth White will be positioned at a higher rank compared to Cadbury’s Dream as I have a more solid knowledge of my target market and Dream did not have a clear clarification of what their target market was. Galaxy has been linked to female-friendly activities such as book and films such as The Devil Wears Prada and Sex and The City. All this relates to Galaxy Smooth White Brand. When marketing Galaxy Smooth White, I need to make sure that I create a successful mix of: †¢ Being the ‘right’ product †¢ Sold at the ‘right’ price †¢ Sold in the ‘right’ place †¢ Using the ‘right’ promotion †¢ Product Galaxy is already a household name and is known for being a chocolate that caters for women. One of their branded names is ‘Why have cotton when you can have silk?’ When looking at what the customers wants from the Galaxy Smooth White, they still want that feeling of having a soft, smooth silk like feeling of white chocolate. Not only does it have to taste right, it has to look perfect. The packaging should be similar to the current Galaxy Smooth Milk however have white/sliver silky foil covers with the same colour background, however the words ‘Galaxy’ written in white. The Galaxy Smooth White should be written in white. We still want to keep the packaging simple as the product is our main focus. Comparing this product to others such as dream, I think the Brand name does put Galaxy Smooth White at an advantage as what we are selling relates to the brand; has been backed up by the brand. So we are in a position where the consumers know what to expect. Price Galaxy bars are now (46g) sold at a retail price of 57p. The larger ones (125g) are sold at  £1.26. When looking at pricing the ‘Price must be right’. In regards to Galaxy Smooth white I will use, Penetration Pricing. The aim of this is to increase the market share of a product. Galaxy Smooth White could you the â€Å"Special Introductory Offer†. Here I am able to set a relatively low initial entry price, lower than the established price to attract new customers. This strategy aims to encourage consumers to switch to the new product because of the lower price which will be  £1 for 125g and 45p for 46g. Although this type of pricing is mostly associated with a marketing objective of increasing market share or sales volume, in the short term profits will result in being lower than if the price was set higher. However long term, there would be profitability of higher market share, so the pricing strategy can often be justified. Place We have to make sure that the Galaxy Smooth White is obtainable in supermarket, online and even local shops. Galaxy Smooth White should be available for consumers as other confectionaries are. So even a vending machine at work should have ‘Galaxy Smooth White’ waiting for the consumer to buy it. Our distribution channel will be Suppliers –wholesalers/companies-Consumers. I also would want to send samples to catalogue companies as a way of introducing the new Galaxy Smooth White. The type of Catalogues I would like to send samples to be â€Å"More† and â€Å"Cosmopolitan as they are magazine that are aimed at women aged 21-45. Promotion The target market does need to be aware of the existence and availability of the product through promotion. To promote Galaxy Smooth White there needs to be a broad range of advertising, through magazine; television and billboards. The best time to promote and launch Galaxy Smooth White would be Christmas as it can relate to the ‘White’ Christmas theme. It also related back to the brand, as many people will be busy buying Christmas presents; students will be busy trying to get all their Christmas assignments done in time and they can relax with a bar of Galaxy Smooth White. The marketing mix should be more than a checklist of the 4P’s as we mist blend together all the elements. The pricing, promotional and distribution strategy of ‘Galaxy Smooth White; must be consistent with the product and target market. Booms and Bitner (1981) suggested another extra 3P’s that are: †¢ People †¢ Physical evidence †¢ Process People looks at all the people whether they be directly or indirectly involved with the product. Process analyses the procedure in which the flow of the activities of which the product is consumed. Lastly, physical evidence is related to the environment in which the product is delivered. People The impact that people have within the market should never be underestimated. This is most obvious when looking at front line sales to customer service staff which will have a direct impact on how your product is perceived. Galaxy as a whole makes sure that the customer services staff are provide high quality services to our consumers. This is why ‘Galaxy Smooth White’ will be distributed in well names supermarket known for their excellent customer service such as ASDA and Tesco. All the elements of the marketing mix will have an impact in regards to Galaxy Smooth White but ‘People’ carries an importance of regarding marketing as an integral part of the way I would do business is clear. Process This part of the mix is about being ‘easy to do business with’. We have all been in situation where we have either become frustrated at call centres that are not able to answer our questions; irritated when you are unable to purchase something in the shop because it is not recognise on their computer and you clearly see it on the shelf. Situations like this make this element important. This element will make sure ‘Galaxy Smooth White’ looks at this from its consumer’s side. We will make sure that the process right and easy. Physical Evidence With tangible goods such as ‘Galaxy Smooth White’ we can offer our consumers the chance to ‘try before you buy’, or at least see, touch or smell the good. This is why in out promotion element I explained by sampling the chocolate in magazine, aimed towards our target market. Through this we will be able to build trust and then a relationship with the consumer and to do this we must provide evidence of the quality that we will be providing as possible. Physical evidence refers to all the tangible, visible touch points that our consumer will come across before they buy. Overall, I do believe that this product will sell well because its new product made from an existing product and Galaxy has a strong name on its own and the products that have been made from Galaxy have all been a success and are still marketable. References New year, new Galaxy – Rainforest Alliance Certifiedâ„ ¢ Cocoa . 2011. New year, new Galaxy – Rainforest Alliance Certifiedâ„ ¢ Cocoa . [ONLINE] Available at:http://www.galaxychocolate.co.uk/. [Accessed 29 November 2011]. About Mars | World Famous Company | Mars . 2011. About Mars | World Famous Company | Mars . [ONLINE] Available at: http://www.mars.com/global/about.aspx. [Accessed 29 November 2011] 7-Ps – Extended Marketing Mix – Booms and Bitner. 2011. 7-Ps – Extended Marketing Mix – Booms and Bitner. [ONLINE] Available at:http://www.valuebasedmanagement.net/methods_booms_bitner_7Ps.html. [Accessed 12 December 2011 Nestle Marketing Mix and SWOT . 2011. Nestle Marketing Mix and SWOT . [ONLINE] Available at: http://www.docstoc.com/docs/12163694/Nestle-Marketing-Mix-and-SWOT. [Accessed 12 December 2011]. Health, Beauty, Fashion, Love, Careers and more – MORE Magazine. 2011. Health, Beauty, Fashion, Love, Careers and more – MORE Magazine. [ONLINE] Available at:http://www.more.com/. [Accessed 12 December 2011]. How to Develop Your Distribution Channels | Marketing M.O.. 2011. How to Develop Your Distribution Channels | Marketing M.O.. [ONLINE] Available at:http://www.marketingmo.com/strategic-planning/how-to-develop-your-distribution-channels/. [Accessed 12 December 2011].

Drama Performance Evaluation

In our most recent performance we created a play called â€Å"The Streets† In this my characters friend dies as he is shot by my brother. I have to show sadness towards his death during the slow motion reaction scene whilst also being shocked. When the scene comes to life I have to use body language and facial expression to show that at the same time. I am upset that my brother has shot my friend and that he took his to dislike towards him that far. Whilst being panicked and anxious, because I don’t know how to deal with the grief. I am searching for help, with my desperate pleas, but nobody is around to help me, as they are all in the same situation as my character. Everybody is dealing with same emotions. I think the piece was effective as the music throughout would have set the mood and atmosphere as the music is quite calming and relaxing, which contrasts with the harshness of the death. Also the â€Å"gangs† reaction is contrasted when they refuse to help him, and then later regret this decision. The sorrow begins to set in, the community will never be the same, as every single persons character is connected in some way to Tom. Whether that’s his friend, family or just someone who knew his family. We are all deeply affected by what has happened. During this performance we touch on the themes of domestic abuse, lies, relationships and drugs. The mood of the play stays the same throughout. As I was a gang member I had to change how I walked, the way I talked and my overall attitude and reactions to things to make it believable. I walked with a lisp, spoke in slang and reacted as if I thought that I was better than everyone else and that I could beat the all if it came to a fight. These are all the ways that I changed my character from my personality to get a higher mark. Of course costume was another factor to help me get in character. Overall I think that as a whole class we did very well, people remembered their cues and lines. Everyone knew what the next scene was. People used facial expressions to convey how they were feeling to the audience. And body language was used to make characters believable. Although of course there were some bad points, people lost focus and came out of character, people mimed actions and they were looking at the teacher whenever she didn’t get the lighting or music cues right. People also talked in between scenes. I would grade myself at a merit, as although it was effective towards the end, I lost my focus and it wasn’t clear as to who I was. As I became my comfortable with the audience being there then I began to become myself more and more towards the end of the performance which would obviously pull my grade down from a distinction.